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Angiwell Launch 2017

OBS Pakistan is proud to cater the need of patients by providing quality healthcare solutions. Recently, OBS Pakistan introduced a novel brand ANGIWELL-XR that contains Ranolazine which is approved from FDA and EMEA for the management of chronic angina. Angiwell-XR is available in extended release tablet formulation in 500mg and 1000mg strengths.

According to the IMS MAT – Q1’17, anti Anginal market carries a volume of PKR 612 Million and is growing with 17%. Ranolazine market is approximated at 86 Million and is growing with a rate of 75%. Team Warriors were given the opportunity to launch this dynamic brand - ANGIWELL-XR. Launch event was held at Dream World - Karachi from 09th – 12th July, 2017, in which all Warrior team members participated including sales and marketing.

The three day scientific sessions were enriched with detailed training covering disease knowledge and product pharmacokinetics and pharmocodynamics. Training sessions were well designed and conducted by Dr. Faizan Shaukat (Deputy Manager – Medical Affairs) and Ms. Naveera Sajid (Executive- Medical Affairs) in order to better train and equip the team with disease and brand knowledge to resolve the queries and explain the feature and benefits of products to healthcare professionals.

Prof. Mansoor Ahmed, one of the leading cardiologists of Pakistan, was invited as a guest speaker to share his expert views on the need of Ranolazine in management of chronic stable angina, and its unique superior features compared to other anti-anginal molecules.

 

 

 

 The brand launch theme “A Fresh Beginning” was incorporated in the launch session, which started         with the name of almighty Allah, followed with sessions of sales and marketing leaders.The team and the leaders committed to achieving and exceeding the target numbers.

  Dr. Syed Asad Abbas – Commercial Director OBS Pakistan, shared vision of OBS, growth ambitions       and integral part of this launch in OBS’s growth, followed by cake cutting and group photo of the team. At the end of the training and launch session, warrior team was motivated and committed to make      Angiwell-XR a successful OBS brand.

 

 

 

 

 

 

 
 
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